What you’ll do at Heights
● Create social content or clearly brief the graphic design team on client needs for asset creation
● Write clear, concise and engaging copy for a variety of social media platforms.
● Manage day-to-day post scheduling for all platforms, liaising with teams to ensure everything goes out on time.
● Manage and grow social media communities for our brands by replying in the appropriate tone of voice to comments and messages (or flagging them to wider team leads), and jumping in on relevant social conversations.
● Maintain a highly developed understanding of social media platforms, trends and audience behaviour.
● Be close to platforms at all times to identify opportunities for relevant reactive content.
● Work collaboratively with other teams and stakeholders to ensure consistency and alignment across all channels and assets.
● Be the voice of the customer in meetings.
● Monitor and report on social media performance, working with the insights team to optimise content, engagement and conversion rates, and compile reports.
● Serve as primary client contact (in most cases), and respond promptly and professionally to client needs and requests
● Balance creative requirements with brand and client business objectives
● Act as Heights’ "brand steward", serving as a role model for the organization and representing Heights’ core values when collaborating internally, with clients or partner agencies.
About you
● 3+ years proven experience in social content creation, copywriting/community management in an in-house or agency setting.
● A highly developed understanding of online platforms and audience trends on social media, going beyond being a consumer of social media and being a creator in their own right.
● A portfolio that showcases exceptional copywriting skills and experience in creating content for a range of digital channels and platforms.
● Ability to write clear, concise and engaging copy that feels native to the platform experience and is tailored to the target audience.
● Ability to execute an ‘always on’ approach that is reactive to the situation ‘on the ground’ with an editorial mindset.
● Experience in community management, with a proven track record of growing social media communities and engaging with followers in a professional manner.
● Ability to work collaboratively with other teams and stakeholders to deliver high-quality content that meets the brief and aligns with the brand's values and messaging.
● Experience in monitoring and reporting on social media performance, using insights to optimize content, engagement and conversion rates.
● Experience working in small teams (not just on your own or in large teams).
● Experience leading a small team or supervising / mentoring junior team members.
● Highly collaborative and resourceful, a self-starter attitude with an excitement to work in a fast-paced, low-ego environment.
● Strong organizational skills, including close attention to detail and the ability to juggle multiple projects at once
● Passion for service with best-in-class support, responsiveness, and problem-solving
● Ability to wear different hats, it's a mentality that makes our team successful. You will never hear one of us say, "That's not my job!"
Nice to haves
● Adobe Suite experience preferred
● Knowledge of paid social and digital marketing preferred
What You’ll Love About Working Here
● 20 days’ vacation
● Heath and Pension Coverage
● Monthly team lunches and happy hours. Yes, it’s on us!
This vacancy is listed on WORC, the Cayman Islands government job portal. Applications go through the official channel.
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